Bridging the Gap between Branding & Marketing
How does branding & marketing relate with each other? They co-exist with one goal, bringing a better change in people’s lives.
Too Salesy
Be interested to be interesting— beyond making a sale, show me, the customer, that you really care.
Aesthetics over Strategy
Key Take Aways
* Consider the key drive when marketing your product or service.
* Aesthetics amplify the core heart behind change you want to bring with product/service.
* Marketing strategy first, aesthetics after.
Content as Community Play & Conversion Play
When planning content production for marketing, a starting point is difficult for many, till a system is created.
There are two sides to look at when you’re planning content:
AI Brand Naming is Inhumane!
In an attempt to be cost-effective as much as possible, startups anchor on AI full blueprint — from name, mission, values, purpose. The major challenge with this, is lack of human perspective because they’re just a prompt.
Having carried out a research using Chat GPT, l discovered these 3 areas that can pose threats to startups’ success:
Business is not a brand
There is a silver line between a business and brand — they’re not the same, and are to be approached differently. The silver line is mainly on the strategies, how each is approached. Business StrategyFocuses on developing objectives, goals, vision and mission and how to achieve company goals, resource allocation. The strategy also emphasizes on […]
Bridging the Gap between Branding & Marketing Part 2
How does branding help in marketing field? We are in a volatile customer preferences era, customer preferences did not only shift in taste but emotionally they continue to shift. It’s about how quickly can you tap into my MOREs (values or belief system) about product experience? That’s where branding applies — to create marketing assets […]