Helping SMEs
to Grow with
Branding and Marketing
Knowledge

Be interested to be interesting— beyond making a sale, show me, the customer, that you really care. Marketing is about creating demand and driving sales, true. And...we as customers start to received offers with pinch of salt when salesy creeps in. Genuinely serving a customer is beyond being polite, offering gifts, discounts. Creating demand and making the sale is one thing, but true serving from empathy view takes you further. * Example— Marketer: You shoe is nice but it lacks the product that l have, only if you have the product, then you see changes Prospect: Ookay, but l don't want it now. Marketer- so when? ....... Key Take Aways: - Positioning in marketing is not just about getting your product sold. - In marketing, prioritize genuine serving — understanding from their view through asking right questions. - Genuine serving is about being able to help them get what they need or want even if it's not selling your own.