In an attempt to be cost-effective as much as possible, startups anchor on AI full blueprint — from name, mission, values, purpose. The major challenge with this, is lack of human perspective because they’re just a prompt.
Having carried out a research using Chat GPT, l discovered these 3 areas that can pose threats to startups’ success:
1. Lack of Emotion — AI can come up with adorable, beautifully sounding names, yet with no human touch in it. Startups, should do an in-depth research & connect the name with true meaning.
2. Legal Risk — unfortunately, AI does not put into account other existing names out there, opening up a door of law suits. I discovered that about 99% of the names given, already exist. Without due diligence, a startup can be slapped with a law suit or worse, have bloated generic names.
3. Lack of true distinctiveness — AI combines one word with another to create a nice looking and sounding one.