When planning content production for marketing, a starting point is difficult for many, till a system is created.
There are two sides to look at when you’re planning content:
1. Community Play – here you’re focusing on establishing trust through genuine connection with ones you want to serve (target audience). Three key points you’ll need to keep in mind —
– Brand awareness
– Increase community engagement
– Increase brand thought leadership
2. Conversion Play – having taken time to nurture genuine connections with ones you’re serving (target audience), you start to convert to sales, step by step, not abrupt. Three things to keep in mind —
– Increase time on site (if you have a website) / social posts on platforms.
– Drive traffic to site (if you have a website) / social platforms
– Increase signups.
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