How does branding & marketing relate with each other? They co-exist with one goal, bringing a better change in people’s lives.
Brand strategy, Market strategy— their difference & relation to branding and marketing:
Brand Strategy
* Defines a company’s purpose, values, positioning, and what it wants to become.
Marketing strategy
* It’s how the company delivers value and achieve its objectives through developing a product, and how to take it to the market. Primary focus is to drive sales and create demand.
Branding* It’s about bringing values, positioning, purpose to life through messaging, culture, visuals, and actions that influence people’s perception.
Marketing(marketing communication)
* Here it’s about how the company promotes and deliver its products or services to the market— through social media, Public Relations(PR), events, campaigns. The focus is to drive engagement and results.