In an attempt to bring a meaningful or better change with one’s product or service, 2 key concepts are used — aesthetics and strategy.
With aesthetics some have believed it to be the priority over strategy, “strategy is a long route, a fairy tale that’s tedious for nothing.”
On the other hand, strategy to some, it’s everything. Before anything comes into the picture, they consider the core/heart of the change they want to bring into people’s lives.
What’s more important is, which comes first as the key drive of change meant to be brought. It’s not only about how good your product looks but what’s behind every detail of it. Strategy is the core of bringing a better change in marketing, with your product/service.
Key Take Aways
* Consider the key drive when marketing your product or service.
* Aesthetics amplify the core heart behind change you want to bring with product/service.
* Marketing strategy first, aesthetics after.
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